Belle Luce honored in Paris: a Swiss victory at the European Natural Beauty Awards 2025
It's a beautiful Alpine story that has crossed borders.
The Swiss brand Belle Luce , born in the Val de Bagnes , has just received the Label Award – Excellence Special Honor 2025 in Paris at the European Natural Beauty Awards (ENBA) .
This prize, awarded from among more than 1,200 European products , recognizes the most innovative, ethical and natural brands on the continent.
A great recognition for a small, independent Swiss company, rooted in botanical science and the purity of the Alps.
The European Natural Beauty Awards (ENBA) is an independent organization that celebrates excellence in the field of natural beauty.
Their motto, “Luxury by Nature, Excellence by Choice” , reflects their commitment to promoting transparent, sustainable and truly natural cosmetics.
What makes the ENBAs unique?
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Only products formulated with at least 99% naturally derived ingredients are accepted for evaluation.
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Each shortlisted formula is tested for three months by an international jury of 100 experts , including 50 personalities from more than 35 countries .
Less than 10% of submitted products are ultimately awarded.
Edelweiss Eye Contour Elixir, a symbol of alpine strength
Among the 2025 winners, the Edelweiss Eye Contour Elixir stood out for its proven effectiveness , its alpine roots and its high tolerance formulation (99.7% natural origin) .
A true concentrate of botanical science, this treatment contains a patented biotech active ingredient and an extract from Edelweiss: leontopodic acid , known for its antioxidant, protective and regenerating properties.
Dermatologically tested and clinically proven, it meets the needs of sensitive skin while offering visible effectiveness on the signs of aging .
For its founder, Mildred Dandelot , this award is first and foremost a human one :“This award is recognition of local expertise, a passionate team, and all the women who believe in the power of nature.”Since its creation, Belle Luce has championed high-tolerance and demanding cosmetics, respectful of living things, formulated with alpine plants grown in Switzerland . Its mission: to shake up the codes of beauty , fight against greenwashing , and rehumanize the cosmetics industry through transparency, purity, and light.
A source of Swiss pride that shines internationally
This distinction recognizes the passion and perseverance of a Swiss family brand, now present in several points of sale and recognized for the quality of its formulas.
True to its motto, “Strength from the Alps” , Belle Luce proves that an independent brand, born in a small Valais village, can make Switzerland shine at the heart of the European natural beauty scene.
